Startups are the drivers of innovation and change. Which is why it’s not surprising that tech startups that are transforming the way we live—blockchain, Fintech, artificial intelligence (AI), e-commerce, etc.—are continuing to grow at an exponential rate. There are 72,560 startups in the U.S. alone! And while this is exciting and transformational, the harsh reality is that 90% of startups fail.
In today's competitive business landscape, a strategic and data-driven marketing strategy is vital to the success of any startup—especially when 22% of startups fail due to ineffective marketing. To establish your product as an indispensable resource in a crowded market, CMOs must have a deep understanding of the key components that make up a successful marketing plan and the tools necessary to create a solid marketing foundation. But don’t stress, we’ve got you covered. 👇
17 Steps to Build a Winning Marketing Strategy [Playbook]
Marketing, especially for startups with a growth mindset, requires the tenacity and willingness to experiment and iterate quickly on marketing initiatives. Having a great product or service is just one piece of the puzzle. The ability to communicate your brand’s value proposition to potential customers is a vital piece of an effective marketing strategy.
That’s why we created the ultimate playbook for startup CMOs, offering a 17-step guide detailing how to build an effective marketing engine. Through this comprehensive guide, we will provide you with an actionable plan and the immediate traction items required to:
- Build an effective marketing strategy that drives growth and generates revenue
- Define your target audience and develop results-oriented lead architectures
- Create killer messaging and content to design campaigns for maximized conversions
The startup culture is exciting, fresh, and revolutionary. Your marketing should be as well. Get started with our playbook. 👇
