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Jumpstart Your Marketing Engine in 17 Steps: The Ultimate Marketing Strategy Playbook for Startups

Kayla Mejer |5 min Read

Jumpstart Your Marketing Engine in 17 Steps: The Ultimate Marketing Strategy Playbook for Startups

Startups are the drivers of innovation and change. Which is why it’s not surprising that tech startups that are transforming the way we live—blockchain, Fintech, artificial intelligence (AI), e-commerce, etc.—are continuing to grow at an exponential rate. There are 72,560 startups in the U.S. alone! And while this is exciting and transformational, the harsh reality is that 90% of startups fail.

In today's competitive business landscape, a strategic and data-driven marketing strategy is vital to the success of any startup—especially when 22% of startups fail due to ineffective marketing. To establish your product as an indispensable resource in a crowded market, CMOs must have a deep understanding of the key components that make up a successful marketing plan and the tools necessary to create a solid marketing foundation. But don’t stress, we’ve got you covered. 👇

17 Steps to Build a Winning Marketing Strategy [Playbook]

Marketing, especially for startups with a growth mindset, requires the tenacity and willingness to experiment and iterate quickly on marketing initiatives. Having a great product or service is just one piece of the puzzle. The ability to communicate your brand’s value proposition to potential customers is a vital piece of an effective marketing strategy.

That’s why we created the ultimate playbook for startup CMOs, offering a 17-step guide detailing how to build an effective marketing engine. Through this comprehensive guide, we will provide you with an actionable plan and the immediate traction items required to: 

  • Build an effective marketing strategy that drives growth and generates revenue
  • Define your target audience and develop results-oriented lead architectures
  • Create killer messaging and content to design campaigns for maximized conversions 

The startup culture is exciting, fresh, and revolutionary. Your marketing should be as well. Get started with our playbook. 👇

Uncover the 17 steps

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